How to Add a Chatbot to Wix (2026 Guide)
Wix powers millions of websites. Make yours smarter with an AI chatbot that knows your business inside and out.
Why Add AI Chat to Wix?
Default Wix chat requires you to be online. An AI chatbot:
- Answers questions 24/7
- Knows your products and services
- Captures leads while you sleep
- Never takes a break
Adding Your Chatbot
Step 1: Create Your Assistant
- Visit Assisters
- Create a new assistant
- Upload your business content
- Customize responses
- Copy the embed code
Step 2: Add HTML Embed in Wix
- Open your Wix Editor
- Click Add (+) in the left panel
- Select Embed Code → Custom Embed → HTML iFrame
- Drag the element to your page (bottom corner recommended)
- Click Enter Code
Step 3: Paste the Code
Add this code in the HTML box:
<script src="https://assisters.io/sdk/assisters.js"
data-assistant-id="your-assistant-id">
</script>
<div id="assisters-widget"></div>
Step 4: Resize and Position
- Make the embed element small (it expands on click)
- Position in bottom-right corner
- Set to "Show on All Pages" if desired
Step 5: Publish
Click Publish to make the chatbot live.
Adding to All Pages
For site-wide chat:
- Add the embed to your site footer (available on all pages)
- Or use Wix Velo for advanced placement
Using Wix Velo (Advanced)
For developers wanting more control:
// Add in masterPage.js
$w.onReady(function () {
const script = document.createElement('script');
script.src = 'https://assisters.io/sdk/assisters.js';
script.dataset.assistantId = 'your-id';
document.body.appendChild(script);
});
Customization
Match Your Wix Template
Get your brand colors from Wix:
- Go to Site Design → Colors
- Note your primary color hex code
- Add to embed:
data-primary-color="#your-hex-color"
Mobile Considerations
Wix mobile sites are separate. Add the embed to both:
- Desktop editor
- Mobile editor (switch in top bar)
Wix App Market Alternative
While dedicated Wix apps exist for chat, Assisters offers:
- AI trained on YOUR content (not generic)
- Revenue potential if you monetize
- Better customization
- No monthly Wix app fees
Common Use Cases
Wix Stores: Product questions, order status, returns
Wix Bookings: Availability, services, pricing
Wix Portfolio: Project inquiries, process questions
Wix Blog: Topic questions, content navigation
Make your Wix site work harder with AI.